December 7, 2006

Since embarking on this little project, Urbanspoon, I’ve become increasingly aware of just how little I know about food. I love to eat, but compared to food bloggers like Hillel at Tasting Menu or Pim at Chez Pim, I’m a total novice. It turns out (you probably already knew this) that food blogging is huge. All of these dedicated people eating and assaying and photographing and then putting it all down in virtual print for the benefit of the rest of us.

I knew practically nothing about this resource, and I’m guessing that’s true for a lot of people. So there’s a need to connect diners with food bloggers, and vice-versa. We’ve added a feature to do our part to help.

Bloggers – Spoonback is a way for you to share your posts on restaurants with everyone on Urbanspoon. You can see what it looks like on blogs like Megan’s iheartbacon, Matthew’s Roots and Grubs, Thomas’ Cuisineazine, or Laurel’s LBlog. And you can see how these posts are shown on Urbanspoon for restaurants like Crow and Tilth.

Here’s how it works.

  1. Pick a restaurant that you’re reviewing on your blog, go to the restaurant page on Urbanspoon, and click the link “add your review to this page”.
  2. Pick an image link (there are a bunch on that page to choose from, some really tiny, some bigger with more interesting info) that you want to add to your blog post.
  3. Copy the html into your blog post.

From there Spoonback will take over. It will notice the image, read in your post, and show a snippet from your post and a link to your blog from the restaurant’s page on Urbanspoon.


15 Responses to “Spoonback”

  1. Thank you for this information! I love Urbanspoon and am going to add my blog review for New Orleans’ Cafe du Monde now after reading this. ~Tui

  2. […] ‘Spoonback‘ (in homage to pingback) offers a way for a food blogger to get increased exposure on the UrbanSpoon site, by embedding a review badge within their HTML. This in turn creates an entry on UrbanSpoon. See under ‘Blogger Reviews‘. It also has the added benefit of being a rich source of quality content that is really useful to visitors, albeit available via a third party website. […]

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  14. […] going to agitate for a 2-sided referral program? Or one thing intelligent like UrbanSpoon’s Spoonback […]

  15. […] restaurant reviews featured on Urbanspoon just by including a little widget they called a “Spoonback“. The presence of a Spoonback allowed Urbanspoon to sift through the sea of food-related blog […]

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